BoxWho: boxing, fashion and the story behind it.

BoxWho is a boxing hub built by a fan, for fighters and fans alike. It brings original boxing clothing labels, a gear collection and a video network together in one place, shaped by one man's thirty-three years in the sport.

What BoxWho does

BoxWho is a home for boxing-inspired clothing, training gear and boxing film, run as one connected world rather than a single brand. From here you can explore five original clothing labels, watch the lookbooks and boxing films behind each of them, preview the collection, and follow every brand through to its own store.

The collection spans the equipment a boxer actually uses and the pieces fans wear away from the gym: gloves and hand wraps, punch bags, heavy hoodies, fight shorts and caps. Each piece is presented with the same intent, that boxing gear should look as serious as the sport it belongs to.

Who it is for

BoxWho is for fighters who train several times a week and care what they wear into the gym. It is for fans who follow the sport closely and want to show it. It is for anyone who grew up around boxing clubs and still carries that loyalty. If boxing is part of how you see yourself, this hub is built for you.

Who builds it

BoxWho is founded and run by Rajib Saggar. He found boxing at twenty and is now fifty-three, having spent thirty-three years inside the sport. His journey brought him into business discussions with Mike Tyson: contracts were drawn up for a proposed partnership, though the plans never moved forward. The love of boxing did.

Rajib always loved boxing merchandise, the gloves, the shirts, the feeling of wearing something that belonged to the sport. He could never find the quality he was looking for. Eventually, searching gave way to making, and that decision became BoxWho. His ambition is straightforward: to create gear that earns its place among the best in the world.

The label family

BoxWho gathers five original boxing clothing identities, each with its own voice and all connected by the sport: BoxHard for performance streetwear, BoxFear for fearless everyday wear, BoxBad for fight-inspired fashion, BoxKult for boxing culture and community, and BoxBrave for brave-by-design pieces. Buying and checkout stay on each label's own site, so you always buy directly from the brand.

The wider sporting family includes REPZ and REPZ Gym Wear, alongside REPZ Boxing as a developing concept.

Boxing on screen

BoxWho also runs a video network: brand lookbooks, boxing films and four screen-selling studios built to show how gear can be discovered, watched and shopped at once. The broadcast channels cover boxing, sellers and adverts, so the site moves the way the sport does, on screens as well as in the gym.