BoxWho: boxing labels, gear and films explained.
BoxWho is a boxing hub that brings five original boxing clothing labels, a boxing gear collection and a boxing video network together in one place.
At a glance
- What it is: a boxing clothing and gear hub, with film and lookbook video.
- Founded by: Rajib Saggar, who found boxing at twenty and has spent thirty-three years in the sport.
- Labels it shows: BoxHard, BoxFear, BoxBad, BoxKult and BoxBrave, plus the REPZ sporting family.
- The gear on show: boxing gloves, hand wraps, punch bags, heavy hoodies, fight shorts and caps.
- How buying works: the collection is a preview and enquiry only; checkout happens on each label's own site.
What makes BoxWho different
Most boxing clothing sites sell one brand. BoxWho gathers several. Each label keeps its own voice, its own name and its own store, and BoxWho is the place where they sit side by side, with the film and lookbook footage that shows them in motion. It was built by someone inside the sport rather than a clothing company looking in.
The five boxing labels
- BoxHard — Train harder. Wear stronger. Performance streetwear.
- BoxFear — Born bolder. Live fearless. Fearless everyday wear.
- BoxBad — Train harder. Look badder. Fight-inspired fashion.
- BoxKult — More than boxing. Culture and community.
- BoxBrave — Built different. Brave by design.
Alongside them sit REPZ and REPZ Gym Wear, with REPZ Boxing as a developing concept. Every label on BoxWho can be reached from the home page and each one sells through its own website.
The collection
The BoxWho collection preview spans the equipment a boxer trains with and the clothing fans wear outside the gym: Strike boxing gloves, hand wraps, a punch bag, a heavyweight hoodie, fight shorts and the BoxWho cap. Because the hub is enquiry-led, every piece is presented with a route to ask about sizes, prices and availability rather than an on-site checkout.
Boxing on screen
BoxWho treats video as part of the shop. The site carries boxing films, five brand lookbooks and four screen-selling studios that show how a piece can be watched and discovered at once, alongside broadcast channels for boxing, sellers and adverts. The films are demonstrations of the selling experience rather than live broadcasts, and buying stays with each label.
Who BoxWho is for
Fighters who train through the week and care what they wear into the gym, fans who want to show the sport they follow, and anyone raised around a boxing club who still carries it. The site is written for people who already know boxing, not for an audience that needs the sport explained.
How to get in touch
Collection questions, sizing, label or partnership enquiries all go through the BoxWho contact form, and the about page tells the full founder story. Those are the two fastest routes to a reply from the people who run the hub.